Privacy Policy

APEX Sports Analytics ("APEX", "we", "us", "our") operates the website apexsport.ai and the web application at app.apexsport.ai (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service. For data protection inquiries, contact us at privacy@apexsport.ai.

We collect the following categories of personal data: Account data: Email address, name, and password hash when you create an account. If you sign in via a third-party provider (e.g., Google), we receive your name, email, and profile picture from that provider. Usage data: Pages visited, features used, timestamps, browser type, operating system, device type, IP address, and referring URL. This data is collected automatically through server logs and analytics. Preferences: Language, timezone, odds format, notification settings, and other in-app preferences you configure. We do NOT collect or store: bookmaker account credentials, payment card numbers (processed by our payment provider), government-issued ID numbers, or biometric data.

We process your personal data for the following purposes: Service delivery: To create and maintain your account, provide access to the platform, and deliver the analytics features you use. Communication: To send you transactional emails (account verification, password resets, billing receipts) and, only with your consent, product updates. Improvement: To understand how the Service is used, diagnose technical issues, and improve functionality. Legal compliance: To comply with applicable laws, respond to legal requests, and enforce our Terms of Service. We do not sell your personal data. We do not use your data for automated decision-making or profiling that produces legal effects.

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases: Contract performance: Processing necessary to provide the Service you signed up for (account data, preferences, usage for feature delivery). Legitimate interests: Analytics and service improvement, provided these do not override your fundamental rights. You may object to this processing at any time. Consent: Marketing communications are sent only with your explicit consent, which you may withdraw at any time. Legal obligation: Processing required to comply with applicable laws (e.g., tax, anti-fraud).

We share personal data only in the following circumstances: Service providers: We use third-party services to operate the platform, including hosting (Vercel, Railway), payment processing (Stripe), email delivery (Resend), and analytics. These providers process data on our behalf under data processing agreements. Legal requirements: We may disclose data if required by law, regulation, legal process, or governmental request. Business transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred. We will notify you before your data becomes subject to a different privacy policy. We do not share your data with advertisers, data brokers, or any third party for their own marketing purposes.

We retain your personal data for as long as your account is active or as needed to provide the Service. Specifically: Account data: Retained until you delete your account. Usage data: Aggregated and anonymised after 12 months. Raw usage logs are deleted after 90 days. Billing records: Retained for 7 years as required by tax and accounting regulations. When you delete your account, we remove your personal data within 30 days, except where retention is required by law.

Depending on your location, you have the following rights regarding your personal data: Access: Request a copy of the personal data we hold about you. Rectification: Request correction of inaccurate data. Erasure: Request deletion of your personal data ("right to be forgotten"). Portability: Request your data in a structured, machine-readable format. Restriction: Request that we restrict processing of your data in certain circumstances. Objection: Object to processing based on legitimate interests. Withdraw consent: Where processing is based on consent, withdraw it at any time. To exercise any of these rights, email privacy@apexsport.ai. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

We use essential cookies required for the Service to function (authentication, session management, preferences). These do not require consent as they are strictly necessary. We use privacy-respecting analytics to understand usage patterns. We do not use third-party advertising cookies or tracking pixels. You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent the Service from functioning correctly.

Your data may be processed in countries outside your country of residence, including the United States and European Union. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

We implement industry-standard security measures to protect your data, including: Encryption in transit (TLS/HTTPS) and at rest. Secure password hashing (bcrypt). Per-user data isolation. Regular security reviews. No method of transmission or storage is 100% secure. If you discover a security vulnerability, please report it to security@apexsport.ai.

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have collected data from a minor, contact us at privacy@apexsport.ai and we will delete it promptly.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and, where appropriate, by email. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of the Service after changes constitutes acceptance of the updated policy.

For any questions or concerns about this Privacy Policy or our data practices: Email: privacy@apexsport.ai General: hello@apexsport.ai